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Corporate social responsibility in the events sector

Looking at the differing views of corporate social responsibility practices and motivations across two continents.

Corporate social responsibility in the events sector

The School of Events, Tourism and Hospitality Management has a long-standing interest in corporate social responsibility (CSR). This has ranged from examining the notion critically to studies seeking ways of improving what practitioners do. Much of this work has taken place under the auspices of responsible tourism management. The international study presented here, by contrast, examines CSR perspectives and practices in the context of events. It is an area of work that is likely to attract increasing attention.

Interpretation and implementation of CSR differs from country to country, resulting in variances in implementation and achievement. It is theorised that these variances originate from context, rather than a single, global interpretation of what CSR is. Given this, meeting planners need to be aware of the contextual differences in CSR in order to assess the impact of these variances in the workplace. Yet, there is limited research dedicated to contextual variances of CSR in the meetings industry. As such, the objective of this paper is twofold:

  1. To understand whether meeting planners in America and Western Europe differ in their current and future motives for engaging with CSR
  2. To establish whether the differences in motivation are influenced by their conceptual understanding of CSR or the wider socio-economic and political contexts within which meeting planners operate either side of the Atlantic

Outputs and recognition

  • Musgrave J, Sibley J, Woodward S. (2021). Meeting Planners: the differing views of ‘Corporate Social Responsibility’ practices and motivations across two continents. Event Management in press

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