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Changing travel behaviour to reduce carbon emissions

The way sports fans travel to matches can have a positive impact on our carbon footprint.

The challenge

One of the central challenges facing the events and tourism industry is the quest to reduce carbon emissions associated with the activity. This project examined how sports fans travel to matches and how policymakers might intervene to change behaviour. The research contributes to a wider body of work being conducted within the School of Events, Tourism and Hospitality on how tourism organisations might respond to environmental change.

The approach

This article profiles the travel behaviour of sport fans against the transtheoretical model of change (TTM) and its application to sports events. Using the four constructs of the TTM, we distributed a self-reporting survey to sports fans prior to home fixtures.

There is some synergy with the theorised stages of change and processes of change in this context. Notwithstanding, the results showed a high level of commitment to others in the early stages of change – a movement away from the prescribed theory. Results from decisional balance and self-efficacy items reaffirmed the congruence with theory and the application of the TTM to sports fans and their travel behaviour.

This study assessed the application of a stage-based model of change within a sports event context; it provides an exploration of the antecedents of behaviour change indicators relevant to sports fans, thus enabling policymakers to make informed decisions about future travel behaviour change.

Contact Dr James Musgrave

Study With us

Study for a research degree at Leeds Beckett and you'll join a thriving academic community in an inspiring and supportive environment. The Graduate School supports our increasingly active postgraduate research community and encourages students to make a difference to the university’s research culture and environment.

The Graduate School
research with us

Leeds Beckett University can conduct research on your behalf to help you to implement change and realise your business potential. Validating your ideas with academic evidence can be an essential part of winning contracts and fuelling business growth.

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