Professor Haiyan Song 's well-attended presentation was entitled 'The influence of customer-to-customer interactions on elderly consumers’ satisfaction and social well-being. The study he reported on highlights the role the hospitality industry can play in enhancing the social well-being of the elderly.
Pictured are Professor Song with Professor Dorina-Maria Buda, Head of our International Centre for Research in Events, Tourism and Hospitality (ICRETH) and Dr Peter Robinson, Head of our Centre for Tourism and Hospitality Management.
Professor Rhodri Thomas commented: 'We were delighted to welcome Professor Song to our School. He is an eminent researcher who works at a world-leading School. As we continue to prosper, it's important that we strengthen our relationships with leading scholars such as Professor Song'.