This work investigates how PA uptake can be increased by aligning evaluation and delivery using a common framework. It builds on our previous work around whole systems approaches. Aligning the local PA system around the ‘influencer’ model, the LDP intends to help more under-active locals become more active.
Based on numbers and stories, our work represents a ‘deep dive’ into daily lives of Calderdale residents. Consistent with systems science, we are using a developmental evaluation (DE) approach. DE requires careful alignment between evaluation and improvement. Done well, DE releases adaptive capacity in the local system.
Our approach aims to ensure alignment at three levels’ systems, users and deliverers. Comparing waves of ‘scoring’ from stakeholders, users and deliverers will indicate system change. User perspectives will describe and predict change, and its activating agents, over time. Deliverers’ on-going self-assessments will show change and compatibility with users’ needs and preferences.
The pilot is based around priority areas and services. Interventions are generated by local, design-trained, PA ‘champions’. ‘Champions’ were coached to use the Double Diamond design approach. Through that process, they developed bespoke interventions for their target audiences and areas.
Sport England are funding this evaluation as part of a nationwide commitment to improve community-based promotion of PA. Led by Prof. Jim McKenna, Dr. Alexandra Potts is the Research Fellow undertaking the extensive field work associated with the project (link to initial proposal).