Manage your preferences

The Leeds Beckett website is designed to enable you to manage your own privacy preferences. By clicking on 'Cookies' below you can manage what data the site collects about your browsing. This will only maintain if you are on your own device or using a synched version of your chosen browser. If you are using a shared or public machine without synching your browser then there is no need to change the preferences.

Our site is built with accessibility in mind and we seek to adhere to the WACG AA levels of compliance for digital accessibility. To support that we have provided instructions on managing animations below.

Cookies

Necessary Cookies
Necessary cookies enable you to use all the different parts of leedsbeckett.ac.uk. Without them services that you have asked for cannot be provided. Necessary cookies can only be disabled by changing your browser preferences.
Analytical Cookies
Analytical cookies help us understand how people are using our websites, so we can improve them and provide a better user experience. We also sometimes get our approved partner companies to analyse how people are using Leeds Beckett Websites and they may set their own analytical cookies in order to do this.
Marketing Cookies
Marketing cookies allow us to provide you with online adverts that are the most relevant and useful for you.
For more information please view our Privacy Policy

Animations & Interaction

The Leeds Beckett University website occasionally uses animations to page elements and animated gifs to add impact to pages. If you wish to stop them from playing for accessibility purposes or for personal preference then please see the guidance below. Please note that browsers sometimes change how they operate, so please refer to your browser help files to find their latest information.
How do I turn off animations?

Chrome

Chrome users will need to use browser extensions. Animation Policy from Google will help you set your own preferences.

Microsoft Edge

There is currently no way to disable animations within Microsoft Edge. Users of Edge (Chromium) browser can install the Chrome extensions above and use them.

Internet Explorer

To stop animations on a single page you can just press the 'Esc' key. This will stop the animation on that page. If you wish to restart the animations you need to refresh the page. To permanently disable the playing of animated GIF images, open Internet Options > Advanced tab. Under the Multimedia section, uncheck the Play animations in webpage check-box, click Apply and Exit and then restart your computer.

Firefox

Type about:config in Firefox address bar and hit Enter to open Settings. Search for the image.animation_mode flag and change its value from Normal to None. Once you restart Firefox this will disable animations.

Dr Tian Ye

Senior Lecturer

Dr Tian Ye is a Lecturer at the School of Events, Tourism and Hospitality Management of Leeds Beckett University. Her research interests include service marketing, message framing, food sustainability, traveller wellness, and corporate social responsibility.

Tian obtained her PhD in Hospitality Management from Pennsylvania State University, US, and earned her Master in Tourism Management from Sun Yat-Sen University, China. While studying at Pennsylvania State University, Tian worked as a graduate assistant and adjunct instructor. She received Graham Fellowship in 2018 and the Best Paper Award at the 2021 Annual Spring NENA Federation of ICHIRIE Conference. During her studies at Sun Yat-Sen University, Tian participated in UNWTO Sustainable Tourism Observatory Monitoring Program and Research Project on small tourism businesses. She received National Honour Graduate Scholarship in 2016 and 2017.

Tian's research focuses on service marketing and consumer behaviour, particularly on the topics of sustainability, well-being, and corporate social responsibility. Her work has been published in top-tier academic journals such as Annals of Tourism Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, and Journal of Destination Marketing & Management. She is a reviewer for a number of academic journals.

Current Teaching

Trends in Tourism
Delivering Hospitality Experience
Sustainable business decision-making
Applied Tourism Research
Destination Management

Research Interests

Tian's recent research explored the role of various marketing communication techniques in shaping consumer preference for novel plant-based meat alternative products that can help address environmental sustainability issues. Currently, she is working on the effects of contextual and personal factors on consumer responses to corporate social responsibility campaigns which can benefit the society as well as the business.