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Why do students choose to study Event management?
A study of 582 undergraduate students from two UK universities looking at their motives for studying a vocational degree.
A team of colleagues with an interest in event management education, recently completed a major project intended to illuminate what influences student choice when selecting to read for vocational degrees such as event management. The research was undertaken with colleagues at the University of Gloucestershire.
Comparatively little is known about the extent to which students on vocational courses like events management fit within the student-as-consumer framework and, in particular, why and how they decide to study for an events management degree.
A study of 582 new events management undergraduates was undertaken at two UK universities. Survey and interview data illustrate that, although students demonstrated aspects of consumerist logic in valuing their degree predominantly in relation to their future careers, they based their choice of course and university largely on emotional, subjective criteria and so were not the ‘informed consumers’ espoused in public discourse.
Outputs and recognition
- Dashper K, Ormerod N, Fletcher T, Lomax D, Marvel A & Bradley A. (2020). Informed consumers? Students, choices and Events Management degrees. Journal of Hospitality, Leisure, Sports and Tourism Education, 27: 100260
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