Dr Alexander Bond, Senior Lecturer

Dr Alexander Bond

Senior Lecturer

Alexander Bond is a Senior Lecturer in Sport Management and leads the MSc Sport Business Management. He also leads the Management and Governance Theme for the Research Centre of Social Justice in Sport and Society.

Alexander began his journey at Leeds Beckett University (then Leeds Metropolitan University), studying BA (Hons) Sport Business Management. After graduating in 2012, he pursued a part-time PhD, developing a multidisciplinary consumption model for spectator sport. Upon completing his PhD in 2016, he became a Senior Lecturer in Sport Management and currently leads the MSc Sport Business Management. He also leads the Management and Governance Theme for the Research Centre of Social Justice in Sport and Society, focusing on addressing social inequalities in sport and society.

Current Teaching

Alexander teaches across BA (Hons) Sport Business Management, BA (Hons) Sport Marketing, MSc Sport Business Management, MSc Strategic Sport Marketing and MA Sport Development and Management courses.

Currently, he leads:

  • Economic and Financial Decision Making in Sport (L7)
  • Sport Management Research Skills (L7)
  • Sport Business Analytics (L7)
  • Independent Project (L7)

Research Interests

Alexander is a quantitative social science researcher and publishes multiple topics cutting across economics, sociology, politics and international development. His main interests relate to how society at both the micro, meso and macro is structured. Specifically, he currently focusses on applying network theory and perspectives to understand how social structures impact economic behaviour. Current projects include; exploring the structure of child transfers football’s global transfer market, understanding how gambling is a structured leisure activity, and analysing online social structures of sports conversations. His other research interest is applying quantitative methods such as; economic modelling, advanced statistical analysis and advanced data science (machine learning) techniques to issues within the sports industry.

His research has been funded by GambleAware, British Academy and the Leisure Studies Association. He actively publishes research in a range of sport management and mainstream journals and currently serves as an Associate Editor for the Managing Sport and Leisure journal and serves on multiple Editorial Boards.

 
Dr Alexander Bond, Senior Lecturer

Ask Me About

  1. Economics
  2. Sport

Selected Outputs

  • Addesa FA; Bond A (2018) Measuring Competitive Intensity: The Case of the Italian Serie A. In: XIII Gijon Conference on Sports Economics, 4 May 2018 - 5 May 2018, Gijon, Spain.

  • Mackreth K; Bond AJ; O’Keeffe L (2017) Changing a League Structure: Marketing Implications for Rugby League Clubs in the UK. In: 2017 Sport Marketing Association Conference (SMA XV), 1 November 2017 - 2 November 2017, Boston, MA..

    http://www.sportmarketingassociation.com/

  • Bond AJ (2016) A Multidisciplinary View of Sport Consumption. In: European Association of Sport Management, 7 September 2016 - 10 September 2016, Warsaw.

    http://www.easm.net/download/2016/A-multidisciplinary-view-of-professional-sport-consumption.pdf

  • Mackreth K; Bond AJ; O'Keeffe L (2015) #RLNewEra: An exploratory study into the marketing planning activities of rugby league clubs in the UK. European Association of Sport Management Conference, September 9-12, 2015. Dublin, Ireland: EASM. In: European Association of Sport Management Conference, 9 September 2015 - 12 September 2015, Dublin, Ireland.

    https://www.easm.net/download/2015/easm2EASM-2015-115-R1-629.pdf

  • Ludvigsen JAL; Bond A (2022) Managing Risk and Security at FIFA World Cups. In: Chadwick S; Widdop P; Anagnostopoulos C; Parnell D ed. The Business of the FIFA World Cup. Routledge, pp. 179-189.

  • Bond A; Parnell D; Ludvigsen JAL (2022) Postponement of events. In: Wise N; Maguire K ed. A Research Agenda for Event Impacts. pp. 193-202.

  • Petersen-Wagner R; Addesa F; Bond AJ (2019) The use of Broadcasting and Social Media at Local to Mega Events across Qatar. In: Josoor Institute Case Studies Series.

  • Widdop P; Petersen-Wagner R; Bond A (2019) Global Winds, Soft Power and Sport in Qatar. In: Josoor Institute Case Studies Series.

  • Bond AJ; Beggs CB (2021) Bisecting for selecting: using a Laplacian eigenmaps clustering approach to create the new European football Super League. arXiv.

  • Bond A; Addesa F; Norman L; Petersen Wagner R; Simpson R (2022) Triathlon: A sport of gender equality? An analysis of national federations (competition, officiating, coaching, and governance) [Online]. World Triathlon.

  • Norman L; Simpson R; Bond A; Addesa F; Petersen Wager R (2022) Triathlon: A sport of gender equality? An insight review [Online]. World Triathlon.

  • Petersen-Wagner R; Bond A; Addesa F (2021) Digital Mediatised Sport Events in Qatar: FIFA Club World Cup on Twitter and YouTube.