Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Dr Liz Yeomans
Part-time Lecturer
Dr Liz Yeomans was Reader in Public Relations and Communication at Leeds Business School, Leeds Beckett University until her retirement from full time academic work in January 2019. She continues to supervise doctoral work at LBU, and is peer reviewer for journals in public relations and communication management. She remains interested in the emotional dimension of organisations and public relations’ role in society and culture.
Liz has 25 years' experience of university teaching, research, curriculum development, course co-ordination and management - including three years leading the subject group for PR and Journalism at Leeds Beckett University. While retired from full-time academic work, Liz continues to write and publish, and reviews articles for publication in academic journals. Her most recent publication is Public Relations as Emotional Labour, published by Routledge.
Liz co-supervises a PhD thesis on dialogue and PR at Leeds Beckett University and is an external examiner at Queen Margaret University, Scotland.
Research Interests
Emotion in society, culture and organisations; professional/occupational identities; inequalities in the workplace, including gender; feminist perspectives in PR; employee communications; digital culture/digital labour; critical/cultural qualitative methods including discourse analysis.
Liz's monograph, Public Relations as Emotional Labour (2019), contributes new knowledge to public relations scholarship, with application to related professions/occupations.
"Dr Yeomans is one of the leading public relations scholars in relational practice and gender issues and within this book she makes significant theoretical contributions to the field of public relations, focusing on the study of emotionality and gender." — Judy Motion, Professor of Communication, Environmental Humanities, University of New South Wales, Australia.
Selected Outputs
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Yeomans L; Halliday S (2018) The “Gogglebox” and Gender: An Interdiscursive analysis of television representations and professional femininities. .
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Yeomans L (2013) Gendered Performance and Identity Work in PR Consulting Relationships: a UK Perspective. In: Daymon C; Demetrious K ed. Gender and Public Relations: Critical Perspectives on Voice, Image and Identity. Routledge,
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Yeomans L (2006) Internal Communication. In: Tench R; Yeomans L ed. Exploring Public Relations. Harlow: Pearson Education, pp. 332-352.
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Gregory A; Yeomans L; Powell J (2003) Peer Assessment and Enhancing Students’ Learning. In: Hawkridge D; Kaye R ed. Learning and Teaching for Business: Case Studies of Successful Innovation. Kogan Page, pp. 106-121.
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Yeomans L; Tench R (1997) Corporate Advertising: the Generic Image. In: Kitchen PJ ed. Public relations. Cengage Learning,
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Yeomans L (2016) Imagining the lives of others: the paradox of empathy in public relations and implications for the curriculum. In: Euprera 18th Annual Congress 2016, 29 September 2016 - 1 October 2016, Groningen, NL.
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Yeomans L; Kostopoulos I; Halliday S (2016) Internships for all? A critical review of unpaid labour and questions for marketing, public relations and advertising students in the UK. In: Work, Employment and Society, 6 September 2016 - 8 September 2016, University of Leeds, UK.
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Yeomans L (2016) Emotion management strategies in PR firms: senior level perspectives of professional relationships (working paper). In: BledCom, 23rd International Public Relations Symposium, 1 July 2016 - 2 July 2016, Bled, Slovenia.
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Yeomans L (2009) Managing emotion in PR relationships: Emerging issues from a pilot study. In: Stirling 21 Conference: The PR Professional Project, 9 September 2009 - 11 September 2009, University of Stirling, Scotland.
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Yeomans L (2007) Gender, emotion and emotional labour in public relations. In: Paper presented by invitation within a panel session Giving up Cognitive Control: Public Relations and the Turn to Emotion, International Communication Association Conference, 25 May 2007 - 28 May 2007, San Francisco, USA.
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Yeomans L (2006) Women in public relations and emotional labour: An exploration presented at the European Public Relations. In: Strategic Public Relations in a Multicultural Context: Research Association (EUPRERA) Conference, 6 September 2006 - 9 September 2006, University of Central Lancashire, Carlisle.
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Yeomans E (2006) Women in public relations and emotional labour: An exploration. In: presented at the European Public Relations Research Association (EUPRERA) Conference 2006, Strategic Public Relations in a Multicultural Context, 6 September 2006 - 9 September 2006, University of Central Lancashire, Carlisle, UK.
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Yeomans L (2005) Emotion, emotional labour and public relations executives: an exploration. In: presented at The Alan Rawel CIPR Academic Conference, New thinking in public relations research and practice: Partnering academia with industry, 21 March 2005 - 22 March 2005, University of Lincoln, UK.
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Gregory A; Yeomans L (2002) Peer Assessment and Enhancing Student Learning. In: LTSN BEST Conference, Edinburgh, Scotland.
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Yeomans E (2019) Is a ‘new feminist visibility’ emerging in the UK PR industry? Senior women’s discourse and performativity within the neoliberal PR firm. Public Relations Inquiry, 8 (2), pp. 127-147.
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Yeomans L (2017) Book Review: Qualitative Methods in Business Research. Action Learning: Research and Practice, 14 (3), pp. 298-301.
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Yeomans L; Gondim Mariutti F (2016) Different Lenses: Women's Feminist and Postfeminist Perspectives in Public Relations. Revista Internacional de Relaciones Públicas, 6 (12), pp. 85-106.
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Yeomans L (2016) Imagining the Lives of Others: Empathy in Public Relations. Public Relations Inquiry, 5 (1), pp. 71-92.
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Yeomans L; Topic MR (2015) Engagement and Empathy Discourses in Corporate Communication. Romanian Journal of Communication and Public Relations, 17 (3), pp. 27-39.
http://journalofcommunication.ro/index.php/journalofcommunication/article/view/166/147
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Yeomans L; Baxter H (2014) How do food bloggers and PR practitioners in the hospitality sector view their relationships? A UK perspective. Revista Internacional Relaciones Publicas, 4 (8),
http://revistarelacionespublicas.uma.es/index.php/revrrpp/article/view/296
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Yeomans L (2010) Soft sell? Gendered experience of emotional labour in UK public relations firms. Prism, 7 (4),
http://www.prismjournal.org/fileadmin/Praxis/Files/Gender/Yeomans.pdf
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Yeomans L (2008) “?…? it's a general meeting, it's not for us?…?”: Internal communication and organizational learning–an interpretive approach. Corporate Communications: An International Journal, 13 (3), pp. 271-286.
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Yeomans L (2007) Emotion in public relations: a neglected phenomenon. Journal of Communication Management, 11 (3), pp. 212-221.
http://www.emeraldinsight.com/journals.htm?articleid=1616212&show=abstract
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Yeomans L; Adshead L (2003) The role of public relations in non-electoral participative democracy: a case study examining the effectiveness of district assemblies within Tameside Metropolitan Borough Council. Journal of Public Affairs, 3 (3), pp. 245-259.
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Yeomans L (2000) Does reflective practice have relevance for innovation in public relations?. Journal of Communication Management, 5 (1), pp. 72-81.
http://www.emeraldinsight.com/journals.htm?articleid=1524164&show=abstract
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Yeomans L (2019) Public Relations as Emotional Labour. First Routledge.
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Tench R; Yeomans E (2017) Exploring Public Relations 4th Edition. 4th Harlow: Pearson Education Limited.
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Tench R; Yeomans L (2014) Exploring Public Relations. 3rd Edition Harlow, Essex: Pearson Education Limited.
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Yeomans L (2014) The Gender Gap in PR: What Research Tells Us.