Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Dr James Musgrave
Head of Subject
James has extensive experience in research, consultancy, and training across a number of sectors such as events, hospitality and international manufacturing. His current interests are in corporate social responsibility, pro-environmental behaviour change and sustainable knowledge transfer.
Throughout his academic career, James has focused on sustainable management. Working with various national and international organisation, such as Meeting Professionals International (MPI), Association of British Conference Organisers (ABPCO) and Positive Impact, he has used his research to critically evaluate current sustainable practice in the event industry and influence change.
As Head of UK Centre for Events Management, James works hard to support the resilience and recovery of the event industry. As executive board member for ABPCO, Business of Events Advisor and All Party Parliamentary Group member for events, he has a direct influence on the development of strategic responses to industry wide issues.
Current Teaching
- Strategic Management
- Sustainable Events Management
- Contemporary Issues
Research Interests
- Sustainability
- Knowledge Transfer
- Change Behaviour
- Strategic Management
- Future Thinking
Ask Me About
- Business
- Education
- Festivals
- Leadership
- Recycling
- Sustainability
Selected Outputs
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musgrave J; Henderson S; Musgrave J (2015) Changing audience behaviour: a pathway to sustainable event management. In: Hall M; Gossling S; Scott D ed. The Routledge Handbook of Tourism and Sustainability. Routledge,
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Musgrave J; Raj R (2009) Introduction to a conceptual framework for sustainable events. In: Event Management and Sustainability. Cabi, pp. 1-12.
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Raj R; Musgrave J (2009) The economics of sustainable events. In: Event management and sustainability. CABI Publishing, pp. 56-65.
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Musgrave J; Malek K (2019) A comparative study of International Events Management Education. In: APAC CHRIE and EURO CHRIE Joint Conference, 22 May 2019 - 24 May 2019, Hong Kong, China..
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Musgrave J (2014) Profiling the travel behaviour of sport fans against constructs of the Transtheoretical Model of Change. In: International Conference on Sustainable Tourism, Events Planning and Policy, 26 October 2014, Kunming, China.
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Mulligan J; Wood EH; Musgrave J (2012) The future is now. In: European Meetings and Events Conference, Hungary.
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Musgrave J; Sibley J; Woodward S (2021) Meeting Planners: Views of Corporate Social Responsibility Practices and Motivations Across Two Continents. Event Management, 25 (6), pp. 601-618.
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McTiernan C; Musgrave J; Cooper C (2021) Conceptualising trust as a mediator of pro-environmental tacit knowledge transfer in small and medium sized tourism enterprises. Journal of Sustainable Tourism
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Musgrave J; Jamson S; Jopson A (2020) Travelling to a sport event: Profiling sport fans against the Transtheoretical Model of Change. Journal of Hospitality and Tourism Research
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Musgrave J; Woodward S (2016) Ecological Systems Theory Approach to CSR: Contextual perspectives from meeting planners. Event Management: an international journal, 20 (3), pp. 365-381.
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Henderson S; Musgrave J (2014) Changing audience behaviour: Festival goers and throwaway tents. International Journal of Event and Festival Management, 5 (3), pp. 247-262.
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Musgrave J (2011) Is there a need for sustainable management within the events industry?. Worldwide Hospitality and Tourism Theme (WHATT), 3 (3), pp. 187.
http://www.emeraldinsight.com/journals.htm?issn=1755-4217&volume=3&issue=3
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Musgrave J (2011) Moving towards responsible events management. Worldwide Hospitality and Tourism Themes, 3 (3), pp. 258-274.
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Musgrave J; Thomas RW; Kusyj B (2009) Learning from visiting speakers: the case of events management. Assessment, Teaching and Learning Journal, 6 pp. 42-44.
https://www.leedsbeckett.ac.uk/staff/files/ALT_Journal6_cropped.pdf
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Musgrave J; Mulligan JA; Woodward SC; Kenyon A; Jones S (2012) The value of CSR to the Meetings Industry – Research report [Online]. Meetings Professionals International (MPI).
Available from: http://www.mpiweb.org/_secure/TheValueofCSR.pdf
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Mulligan JA; Musgrave J (2012) The State of Corporate Social Responsibility [Online]. Meetings Professionals International (MPI).
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Mulligan JA; Musgrave J (2012) Fuel for change: Supplement to the January 2012 CSR report [Online]. Meetings Professionals International (MPI).
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Mulligan JA; Musgrave J (2011) The State of Corporate Social responsibility [Online]. Meetings Professionals International (MPI).
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(2020) Managing hospitality experiences. CABI.
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Raj R; Musgrave J (2009) Event Management and Sustainability. CABI.