Dr Carl Clare, Senior Lecturer

Dr Carl Clare

Senior Lecturer

Dr Carl Clare is a Senior Fellow of the Higher Education Academy and a Senior Lecturer at Leeds Beckett University. Carl re-joined Leeds Beckett University in November 2023 after a period at the University of Huddersfield and has also previously worked for Manchester Metropolitan University, where Carl completed his PhD in 2013. He has also worked as a Freelance HE Consultant and Practitioner.

Carl has taught a range of business subjects such as Business Strategy, Business Research, Consumer Behaviour, Small Business Marketing, Marketing Research and Strategic Marketing. His research current research interest lies in influencer marketing and content creation, having had work published in the Journal of Marketing Management.

Carl has extensive experience of developing curriculum at undergraduate and postgraduate level and has held leadership positions such as Course Leader (UG and PG), Academic Co-Ordinator and Academic Integrity Lead. He is currently Pathway Lead for MSc Management and Marketing.

Carl is also a very experienced External Examiner, holding positions at Arden University, UA92, Durham University, MMU, Salford University, Liverpool Hope University and Ulster University.

Current Teaching

  • MSc Management and Marketing - Pathway Lead
  • MBA Consultancy Project
  • Corporate Strategy

Research Interests

Carl's area of interest is word of mouth marketing and influencer marketing.

Dr Carl Clare, Senior Lecturer

Ask Me About

  1. Business
  2. Marketing

Selected Outputs

  • Clare CJ; Wright G; Paucar Caceres A; Sandiford P (In press) "Why should I believe this?" Deciphering the qualities of credible online customer reviews. Journal of Marketing Communications

    https://doi.org/10.1080/13527266.2016.1138138

  • Miguel C; Clare C; Ashworth CJ; Hoang D (In press) Self-branding and content creation strategies on Instagram: A case study of foodie influencers. Information, Communication & Society, pp. 1-21.

    https://doi.org/10.1080/1369118X.2023.2246524

  • Miguel C; Clare C; Ashworth CJ; Hoang D (2022) ‘With a little help from my friends’: exploring mutual engagement and authenticity within foodie influencers’ communities of practice. Journal of Marketing Management, pp. 1-26.

    https://doi.org/10.1080/0267257x.2022.2041705