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Type about:config in Firefox address bar and hit Enter to open Settings. Search for the image.animation_mode flag and change its value from Normal to None. Once you restart Firefox this will disable animations.

Dr Alexander Bond

Senior Lecturer

Alexander Bond is a Senior Lecturer in Sport Management and leads the MSc Sport Business Management. He also leads the Management and Governance Theme for the Research Centre of Social Justice in Sport and Society.

Alexander began his journey at Leeds Beckett University (then Leeds Metropolitan University), studying BA (Hons) Sport Business Management. After graduating in 2012, he pursued a part-time PhD, developing a multidisciplinary consumption model for spectator sport. Upon completing his PhD in 2016, he became a Senior Lecturer in Sport Management and currently leads the MSc Sport Business Management. He also leads the Management and Governance Theme for the Research Centre of Social Justice in Sport and Society, focusing on addressing social inequalities in sport and society.

Current Teaching

Alexander teaches across BA (Hons) Sport Business Management, BA (Hons) Sport Marketing, MSc Sport Business Management, MSc Strategic Sport Marketing and MA Sport Development and Management courses.

Currently, he leads:

Economic and Financial Decision Making in Sport (L7)
Sport Management Research Skills (L7)
Sport Business Analytics (L7)
Independent Project (L7)

Research Interests

Alexander is a quantitative social science researcher and publishes multiple topics cutting across economics, sociology, politics and international development. His main interests relate to how society at both the micro, meso and macro is structured. Specifically, he currently focusses on applying network theory and perspectives to understand how social structures impact economic behaviour. Current projects include; exploring the structure of child transfers football’s global transfer market, understanding how gambling is a structured leisure activity, and analysing online social structures of sports conversations. His other research interest is applying quantitative methods such as; economic modelling, advanced statistical analysis and advanced data science (machine learning) techniques to issues within the sports industry.

His research has been funded by GambleAware, British Academy and the Leisure Studies Association. He actively publishes research in a range of sport management and mainstream journals and currently serves as an Associate Editor for the Managing Sport and Leisure journal and serves on multiple Editorial Boards.