Expert Opinion | Blog

The John Lewis Christmas ad – a different approach for a depressing year?

The long-awaited John Lewis Christmas advert, staring Buster the Boxer, was finally unveiled this week and in this blog post, Neil Kelley, Course Leader for the BA (Hons) Marketing and BA (Hons) Marketing and Advertising Management courses at Leeds Beckett University, shares his thoughts on this year's festive offering.

11/11/16

Christmas is for Winning

Today's Daily Mirror asks: Is the Sainsbury's Christmas advert 2014 a moving tribute or a cynical commercial? Leeds Beckett advertising expert and course leader for BA (Hons) Marketing and Advertising Management, Neil Kelley, contributed his thoughts about the new advert to the article and in this blog post he delves into the recent phenomenon of the Christmas advert.

14/11/14

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